+64 - 212554154

Product Commercialisation & Pricing

Product vitality is essential to sustainability and growth.
We aim to simplify many of the complex decisions required during new product development or product update process to help your portfolio stay vital. Employing a combination of research tools tailored to your product or concept, we will identify customer-defined product design preferences, model adoption rates and optimize price points. Methods employed include:

  • Depth Interviews
  • Focus Groups
  • Conjoint Analysis
  • van Westendorp Price Models

This timely and relevant market knowledge will help guide your product development team and support credible product configurations that will resonate with your customer.

Getting the price right.
Price too high and sales suffer - too low and profits vanish. Our deep understanding of the consumer mind- space means that that you can rely on us to be an extension of your own internal expertise, helping you hone in on the best pricing strategy, right from the start.

Workshops & Seminars


Unit B-1, 21-23 Elliot Street
Papakura Auckland, 2110 New Zealand