+64 - 212554154

Strategic Marketing Plan

A blueprint for success
Align tactics to strategy.
We offer tailored marketing planning solutions, as well as strategic planning facilitation as part of our capabilities. By merging marketing fundamentals and up-to-date competitive intelligence to generate a personalized plan, we will help simplify the complex and get you to market-within budget and on time.

Define plans that instill confidence and certainty. We partner with your company to help align corporate and product strategies, launch novel products and campaigns that attract and retain new customers and gracefully

External Market View

  • Historical and projected market size and growth
  • Market segment trends and drivers
  • Customer overview
  • Competitive landscape
  • Strengths, Weaknesses, Opportunities and Threats

Internal View

  • Company performance- sales, growth, margin, share
  • Annual product line forecast
  • Marketing plan by product line:
    • Objectives and Strategies
    • The 5 Ps (Product, Positioning, Pricing, Promotions/campaigns, Place)
    • Critical dates and timelines
    • Marketing budget

Workshops & Seminars


Unit B-1, 21-23 Elliot Street
Papakura Auckland, 2110 New Zealand